By visiting the Pretty You London website, you are accepting and consenting to the practices described in this policy.
Everything we do relating to your information is covered by the following data principles:
Your information belongs to you – you should be able to control it through your online account or by contacting us, and you should know about, and be comfortable with, everything that we do with your information.
As long as we have your information, we will protect it using appropriate security safeguards, having kept on top of and appropriately taken into account the latest industry standards and best practice.
Information that we collect
Information you give us
Passwords (to enable you to log in to your Pretty You London account)
Information we get from your use of our site
Shopping preferences information
Internet protocol (IP) address
Full Uniform Resource Locators ("URL") clickstream to, through and from our site (including date and time)
Browser type and version
Time zone setting
Browser plug-in types and versions
Customers will also need to input log in details or credit/debit card details to make payment on our website. For this, we will serve customers a secure iframe hosted by our payment providers, Stripe, PayPal and/or Amazon Pay. Pretty You London do not store any details you input at the payment stage of our checkout. We have contracts with our payment providers to ensure your data is secure at all times.
How do we collect it?
We have made every effort to detail the information that we collect from the users of our website/app, as well as to ensure that the platforms we use to collect data, are secure in storing and retaining the data as you would expect. We have documented the main ways in which we collect this data below.
A Cookie is a small text file that is downloaded onto ‘terminal equipment' (eg a computer or smartphone) when the user accesses a website. It allows the website to recognise that user's device and store some information about the user's preferences or past actions.
Pretty You London will only use the data collected with Cookies to improve the service we provide to you.
We use the third party e-commerce provider Shopify as our website host, central CRM system and email marketing platform. We have ensured that they are fully GDPR compliant as they collect and share your data with Pretty You London.
When you subscribe to our newsletter via our online sign-up form or by ticking the agree to subscribe during account creation, you agree to be contacted via email from us. You also agree to receive online advertising and retargeting.
Personal data of our subscribers are transferred and processed to our processes, including MailChimp, and MailChimp's sub-processors (who perform some critical services, such as helping to prevent abuse and providing support). Processing activities are performed by MailChimp which are: the collection and storage of personal data in order to create and use distribution lists, send marketing email campaigns and place online advertisements.
We may collect any or all of the data types stated above for use as you would expect it. We will contact you to gain your approval if we would like to use your data in any way that you wouldn't expect. You are free to opt out at any time. Please contact us here so we can make any amendments/remove your data from our database.
You have the right to be forgotten and to opt out of any communication by unsubscribing to our list at any time. You can request to remove all personal data from our records by requesting here.
In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
How is the information used?
Pretty You London will not collect any data that is not necessary to carry out and/or improve the service we provide to our customers. More details about the way in which we use your data can be found below:
Process any order made on our website/app. (please note that your details may need to be passed to a third party in order for them to supply or deliver the product or service that you ordered and we may retain your details for a reasonable period of time after you have completed the transaction in order to fulfil any contractual obligations such as refunds, guarantees etc).
Process payments and prevent fraudulent transactions (we may retain your details for these purposes for a reasonable period of time and we may pass your details to a third party to carry out these functions, for example, Stripe, PayPal, Amazon Pay).
With your consent, retain your personal information and preferences to keep you informed by email and/or through other digital means including social media platforms and advertising retargeting, about products and services (including special offers, discounts, promotions, events, competitions and so on) offered by Pretty You London, as well as recommending those which we feel will be of particular interest to you.
Improve the content and appearance of the Website or App, to ensure that content is presented in the most effective manner for you.
Carry out assessment and analysis (for example market, customer and product analysis) to enable us to review, develop and improve the products or services which we offer.
In circumstances where you contact us by telephone, calls may be recorded for quality, training and security purposes. Calls may also be monitored without your consent for the following circumstances:
To provide evidence of a business transaction
To prevent or detect a crime
To ensure that a business complies with regulatory procedures
To see that quality standards or targets are being met
In the interests of national security
As detailed in the section ‘Who do we share your information with?', we will only share your data with third parties where we deem it necessary to provide you with the service you expect. You have the right to access, amend, remove your data that we share or store at any time.
Who do we share your information with?
The third parties we may share your data with are detailed below:
Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.
Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others.
Analytics and search engine providers that assist us in the improvement and optimisation of our site.
Payment gateway providers to enable us to take payment for your order.
Pretty You London will never sell your data without your prior Consent. If PrettyAmazinGroup Ltd. are acquired by another party, we will contact you if your rights are affected or if our legal basis for processing any data is altered.
We will not share any data we may hold that is sensitive without your prior Consent. Information about what data is defined as sensitive can be found here.
How long will Pretty You London keep your data?
Pretty You London will keep the information we hold for a time we deem necessary for the purpose for which we're collecting the data. You have the right to request we amend, remove and view the data we store and can do this, by getting in touch with our customer service team here.
More information on your rights to access to your data can be found here. Any access request may be subject to a fee of £10/$10 to meet our costs in providing you with the details of the information we hold about you. A full list of your rights in relation to data, can be found here.
Ways to contact us
If you wish to contact Pretty You London regarding any of the information we collect or store, including making changes to your information, please contact the Pretty You London Customer Services team via email or phone. All information provided by the customer and collected by Pretty You London is controlled by us and within applicable laws and the Data Protection Act 1998.
Telephone: (+44)161 945 8001
Post: Pretty You London Registered Office, Danielle House, Ledson Road, Wythenshawe, Manchester M23 9GP